About
Me
Discover How I Can Drive Growth for Your Brand
Specialising in CRM, retention marketing, and conversion optimisation across international markets.
Specialising in CRM, retention marketing, and conversion optimisation across international markets.
Specialising in CRM, retention marketing, and conversion optimisation across international markets.
As a multilingual digital expert, I specialise in CRM, retention marketing, and e-commerce growth, with conversion optimisation as a strong secondary focus. I combine strategic thinking with a user-centric approach to drive measurable results and build lasting customer engagement.
My experience spans luxury, fashion, jewellery, retail, finance, FMCG, and travel, across international markets.
I'm organised, pragmatic, and collaborative, equally comfortable leading a team or working cross-functionally with brand, product, and analytics stakeholders.
Core Skills & Tools
Skills:
Skills:
E-commerce strategy, retention marketing, A/B testing, customer segmentation, CRO and experiments, project management, stakeholder collaboration, international market adaptation, analytics reporting, omnichannels campaign launch, email strategy, customer data collection, marketing list growth.
Tools:
GA4, Google Optimize, Dynamic Yield, Hotjar, Optimizely, Yotpo, LoyaltyLions, ESP (Klaviyo, Responsys, Mailjet, Bronto) CMS platforms (Shopify, Demandware, DFP, Magento, SalesForce) Project Management boards (Notions, Asana, Monday.com).
Interests That Inspire me Outside of work
I’m a photography enthusiast and admirer of brutalist architecture. I love exploring art exhibitions, antiques, and history, and I unwind with a good thriller novel. Staying active and continuously developing new skills are central to both my personal and professional life.
Proven Results
+30%
Revenue Growth in 4 Months through Optimised Email Automations, Newsletter Design Overhaul, and Segmented Email Journeys.
+130%
Half year growth in Marketing List through Targeted Lead-Gen Campaigns and Initiatives.
+$20K
Revenue per Campaign Launch through Advanced Segmentation and Personalised Content Strategies.
60%
Total annual evenue driven by Strategic CRO Initiatives Focused on Onsite Optimisation and Experimentation.
Interested in Working Together?