CRM Specialist with a passion for Customer Retention and Website Optimisations
As a passionate and multilingual digital expert, I specialise in E-commerce, CRM, Website and Conversion Optimisations. I combine strategic thinking with a user-centric mindset to drive measurable growth and build long-term customer engagement.
With an international background and experience across industries including luxury, fashion, finance, and FMCG, I thrive in environments that value collaboration, curiosity, and adaptability. My skill set is highly transferable, and I’m always open to exploring new industries where I can bring a fresh perspective and apply proven digital strategies.
I’m known for being organised, thoughtful, and results-driven, with a leadership style that balances innovation with execution.
Industry-Spanning Experience and Collaborative Approach
Core Skills & Tools
Skills:
E-commerce strategy, retention marketing, A/B testing, customer segmentation, CRO, UX design, project management, stakeholder collaboration, international market adaptation, analytics reporting.
Tools:
GA4, Google Optimize, Dynamic Yield, Hotjar, Optimizely, Salesforce, Shopify, Klaviyo, Adobe Commerce, CMS platforms, Excel, Looker Studio, Trello, Jira.
Interests That Inspire me Outside of work
I’m a photography enthusiast and admirer of brutalist architecture. I love exploring art exhibitions, antiques, and history, and I unwind with a good thriller novel. Staying active and continuously developing new skills are central to both my personal and professional life.
About
Me
Discover How I Can Drive Growth for Your Brand
Proven Results
+30%
Revenue Growth in 4 Months through Optimised Email Automations, Newsletter Design Overhaul, and Segmented Email Journeys.
+130%
Growth in Marketing List through Targeted Lead-Gen Campaigns and Initiatives.
+20K
Revenue per Campaign Launch through Advanced Segmentation and Personalised Content Strategies.
60%
Revenue driven by Strategic CRO Initiatives Focused on Onsite Optimisation and Experimentation.
Interested in Working Together?