Pricing & Services
Discover how I can help
Work with me
I bring 15+ years across CRM, CRO, Website Optimisations and customer retention, from setting the vision to running the campaigns. Whether you need a strategic lead, a senior executor, or both, I work at the level your business actually needs.
I'm available up to 3 days a week with my rates adapted to project length, urgency, and in-house vs. remote context.
Not sure where to start? Book a FREE 30-minute discovery call.
Strategic Lead
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For businesses that need senior direction, with or without an existing team in place.
I own the roadmap, define the strategy, and bring senior-level thinking to your CRM, retention, and CRO challenges.
From quick wins to long-term planning. I can work alongside your leadership, oversee existing staff, or advise on the right hires to build the team around the strategy.
Up to £575/day
Senior Executor
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For businesses that have the brief and need it delivered properly.
I take full ownership of hands-on delivery with campaign coordination, newsletter production, A/B test management, segmentation, project management.
Senior experience, operational precision, no hand-holding required.
Up to £390/day
Full-Cycle Support
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For businesses that need someone across the full cycle, thinking and doing.
I flex between strategic and operational as your project evolves, adapting to what's needed at any given moment.
No fixed mode, just the right level of involvement at the right time.
Up to £650/day
For businesses that need senior direction, with or without an existing team in place.
I own the roadmap, define the strategy, and bring senior-level thinking to your CRM, retention, and CRO challenges.
From quick wins to long-term planning. I can work alongside your leadership, oversee existing staff, or advise on the right hires to build the team around the strategy.
Up to £575/day
Strategic Lead
For businesses that have the brief and need it delivered properly.
I take full ownership of hands-on delivery with campaign coordination, newsletter production, A/B test management, segmentation, project management.
Senior experience, operational precision, no hand-holding required.
Up to £390/day
Senior Executor
For businesses that need someone across the full cycle, thinking and doing.
I flex between strategic and operational as your project evolves, adapting to what's needed at any given moment.
No fixed mode, just the right level of involvement at the right time.
Up to £650/day
Full-Cycle Support
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Service Name
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Service Name
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Service Name
Testimonials
What People Say About Working with Me
01
Simon A.
Marketing Director
"Fiona is the most professional CRM Manager I have had the pleasure of working with. Ultra professional, super diligent and a great communicator."
02
Alessandro L.
Head of Product for Experimentation and Analytics
"Fiona is efficient, committed to deliver flawless outcome and self motivated to go beyond expectations, always with a positive and collaborative attitude."
03
Vincenzo I.
Head of Data & Martech
"Fiona thirst for learning is never ending as much as her eye for details which has been pragmatically applied to every CRO campaign from test ideation to Insights delivery via mock-ups creation."
04
Lea H.
Product Manager
"Fiona is extremely organised, focused and driven. She also placed a big emphasis on relationships and building a partnership."
05
Morgane D.S.
Global Head of Ecommerce & Digital Marketing
"Fiona's ability to implement data-driven segmentation, personalised marketing emails, and targeted campaigns has significantly boosted both consumer engagement and revenue."
06
Marienza. B
Ecommerce D2C Manager
"Fiona's ability to implement data-driven segmentation, personalised marketing emails, and targeted campaigns has significantly boosted both consumer engagement and revenue."
Interested in Working Together?
Services
01
Email & Loyalty Programs
I drive value through automated email journeys, newsletters, loyalty and referral programs, that deepen engagement and turn customers into advocates.
02
Retention & CRM Strategies
I uncover opportunities with targeted CRM strategies that personalise experiences, increase repeat purchases, and reduce churn across the full lifecycle.
03
Website Optimisations
I enhance your website’s performance with optimizations that boost organic visibility, improve user experience, and drive qualified traffic for higher conversions.
04
CRO & Segmentation initiatives
I grow and retain audience with personalised content, A/B tests and data-driven strategies that optimize user journeys and foster loyalty.
05
Data-driven Strategies
I use reporting and analyse performance data to surface actionable insights that inform strategy and drive sustainable growth.
06
Multilingual & International Trade
Fluent in French, Italian, Spanish, and English, I leverage my language skills to navigate the specificities of international markets.
07
Team Management
Skilled in leading teams, I ensure growth and optimal performance through continuous support and development.